Posted by: marcchen on: January 2, 2010
Uncle Ringo Children’s Day Carnival 2009 Art/Creative Direction: Marc Chen Illustration and Layout: Marc Chen Copywritting: Esther Quek Was excited to accept this project. This art direction came straight to my mind the moment I knew its a carnival theme. The grungy background contrasts with the coloured illustrations. Quite pleased with the event masthead. Looks [...]
Posted by: marcchen on: November 19, 2008
Give Me Your Time Campaign Plenty of time? Be sure to head down to vivocity on Nov 20 – 23, from 12pm to 7pm to pledge your time! ———————————– Copywriter – Wenhong, Margaret, Jianwen Creatives – Marc Chen + + Initial Logo Drafts > Pledge Card> Exhibition Panels > Filler Ads >
Posted by: marcchen on: October 15, 2008
http://project.omy.sg/wishingtree 最近经济不景气，考试一轮接一轮，omy希望大家能一FUN风顺，特地推出了 天天向上Wishing Tree. Start wishing already! ————————————————— 天天向上Wishing Tree Campaign Concept: Ms Lee Kuanfung Art Direction/Illustration: Marc Chen Flash Developer: Priscilla Huang Web Adviser: Ms Ang Hui Cheng Project Managers: Siew Kian, Han Joo, Yimin
Posted by: marcchen on: September 25, 2008
Logo Design Logo Design: Marc Chen Tagline “一Fun风顺” : omy Team This logo design is based on the idea that omy is bilingual. Being omy.sg’s first birthday, its emphasis is on the number 1/一. Therefore I fused the both together to create a logo that can titled and read at any angle. The logo on [...]
Posted by: marcchen on: August 3, 2008
omy.sg 搞什么鬼？Campaign Initial Concept: Rosslyn Chay Illustration/Character Development: Marc Chen Print/Press Layout: Marc Chen Interactive Flash/Online: Rosslyn Chay Project Manager: Lai Wan Li Marketing: Alvin Lim Copywriters: omy Team Advisers/Management: Chua Chim Kang/Lee Kuan Fung/Ang Hui Cheng ——————————————————————- omy.sg Ghost Characters Inspired by my Boss’s name, Shen Jiang. He’s the main character of the whole [...]
Posted by: marcchen on: May 2, 2008
LOGO DESIGN Logo inspired by Mr Tan Swie Hian (http://www.tanswiehian.com) Graphic adaption/Illustration by Marc Chen ————————————————————– Print Ad Copywriter: Lee Kuan Fung, Tan Siew Kian, Alvin Lim Art Direction/Layout: Marc Chen Photographer: Zhiyang from Mypaper Models: omy staffs ————————————————————– Microsite/Banners http://sgblogawards.omy.sg/ Copywriter: Lee Kuan Fung, Tan Siew Kian, Alvin Lim Creatives: Hui Cheng, Rosslyn Chay, [...]
Posted by: marcchen on: March 8, 2008
Kusong Campaign Microsite/Creative Direction: Hui Cheng Online Banners: Rosslyn Chay Print/Press: Marc Chen Copywriters: Lee Kuan Fung, Yimin For more details about this campaign please click here–> http://www.omy.sg/kusong/
Posted by: marcchen on: December 11, 2007
Creative Director/Copywriter: Chim Kang Art Director: Marc Chen Photographer: Long Guo Xiong Models: omy Team (click picture to enlarge)
Posted by: marcchen on: November 20, 2007
Creative Director/Art Director: Marc Chen Copywriter: Chim Kang, Lee Kuan Fung Photographer: Long Guo Xiong Models: omy Team
Posted by: marcchen on: October 29, 2007
2005-2006 Mopiko – Soothes Pain, Stops Itch Campaign Creative/Art Director: Marc Chen Copywriter: Marc Chen When scratching doesn’t stop the itch – use Mopiko When complaining doesn’t soothe the pain – use Mopiko ———————————————————————– Kit Kat – Twice the length, Double the Caffeine Creative/Art Director: Marc Chen Copywriter: Marc Chen ———————————————————————– New Baygon – Kills [...]
